By USC Athletics: As its student-athletes prepare to capitalize on their name, image and likeness, USC Athletics announced a new partnership today with leading NIL advisory and education firm Altius Sports Partners to provide strategic guidance, consultation, and wide-ranging educational support in creating the school’s NIL program, which will benefit all 21 Trojan men’s and women’s sports programs and 550-plus student-athletes.
“Our partnership with Altius is about much more than a short-term focus on educational programming needs as we prepare our student-athletes for this new era,” said Mike Bohn, Director of Athletics. (Continues…)
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