TV sources on Pac-12 media proposal: ‘Rearranging deck chairs on the Titanic’

By Eric Prisbell, On3 Sports: As Arizona President Robert Robbins assesses the Pac-12 Conference’s media rights proposal – which primarily entails a majority streaming deal with Apple TV+ – two key questions will need to be addressed:

  • How substantially would a heavy streaming deal cut into the visibility and exposure of the Pac-12’s brand? Long-entrenched Pac-12 fans are still tethered to linear TV networks, which offer broader reach and incessant promotion of league inventory.

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