TV sources on Pac-12 media proposal: ‘Rearranging deck chairs on the Titanic’

By Eric Prisbell, On3 Sports: As Arizona President Robert Robbins assesses the Pac-12 Conference’s media rights proposal – which primarily entails a majority streaming deal with Apple TV+ – two key questions will need to be addressed:

  • How substantially would a heavy streaming deal cut into the visibility and exposure of the Pac-12’s brand? Long-entrenched Pac-12 fans are still tethered to linear TV networks, which offer broader reach and incessant promotion of league inventory.

Read the full story…

Looking for more SuperWest team news? Find it at our Team News Feed




—More from News Feed—
News Feed