June 13, 2024
By Thomas Goldkamp, On3 Sports: As news has emerged that the Big 12 is both considering a private equity investment for a stake in the league and it is shopping its naming rights around to potential suitors, the question of why the big push for additional revenue has occurred has jumped to the forefront.
It’s pretty simple, truth be told.
The league is trying to make up a significant (and growing) revenue gap with the likes of the Big Ten and the SEC. Neither of those leagues have yet hinted at any sort of hobnobbing with private equity or shopping for naming rights, according to ESPN’s Pete Thamel.
Read the full story…
Pre-order your EA SPORTS College Football 25 – Xbox Series X
Looking for more SuperWest team news? Find it at our Team News Feed
- Washington football staff hits recruiting trail in Arizona during bye week - September 13, 2025
- UCLA football trolled by Pac-12, Big Sky after loss to New Mexico - September 13, 2025
- Oregon State football reveals all-white uniforms for road game at Texas Tech - September 12, 2025