January 1, 2026
By Matt Hayes, USA TODAY: The obvious takeaway from this snapshot in time, this clear distinction between what is and what you want it to be, is how much money are the billionaire boosters at Texas Tech willing to spend?
How much more money will it cost to take a magical season for the ages, and push through the stratosphere of competing with the Big Ten and SEC?
Because that’s how far away Texas Tech, with the highest-paid roster in college football, looked from winning a game of significance in Thursday’s humbling 23-0 loss to Oregon in the College Football Playoff Orange Bowl quarterfinal.
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