Steve Sarkisian reacts, defends recent influx of Texas NIL programs

By Simon Gibbs, On3 Sports:

Steve Sarkisian is aware that the University of Texas boasts one of the biggest brands in college sports, and its student-athletes are paid as such.

Ever since the introduction of name, image and likeness (NIL) rules in the NCAA, a number of Texas players have cashed in on large marketing deals.

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Texas recently launched NIL programs that could be a tremendous recruiting tool for Steve Sarkisian, who said the timing was coincidental.

On3

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