Sportico: Deion, Colorado still haggling over Nike co-branding deal

By Daniel Libit and Eben Novy-Williams, Sportico: The University of Colorado, Deion Sanders and Nike have spent the last half year negotiating formal authorization to sell co-branded apparel, one that a school spokesperson says will replace the “handshake agreement” under which the parties are currently operating for apparel that includes the IP of both CU and its football coach.

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Deion, Colorado Still Haggling Over Nike Co-Branding Deal

The parties have been operating since last fall under what a CU spokesperson described as a "handshake agreement."

Sportico.com

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