Shelstad, Love, Watkins headline Mondelez March Madness NIL campaign

March 13, 2025

By Nick Schultz, On3: Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind brands such as RITZ, Chips Ahoy! and Oreos are bringing in some big names in college basketball.

Oregon guard Jackson Shelstad, Arizona guard Caleb Love and USC guard JuJu Watkins are the headliners of the campaign.

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Jackson Shelstad, Caleb Love, JuJu Watkins headline Mondelez March Madness NIL campaign

Jackson Shelstad, Caleb Love and JuJu Watkins help headline Mondelez's new March Madness NIL campaign which launched Thursday.

On3

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