March 13, 2025
By Nick Schultz, On3: Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind brands such as RITZ, Chips Ahoy! and Oreos are bringing in some big names in college basketball.
Oregon guard Jackson Shelstad, Arizona guard Caleb Love and USC guard JuJu Watkins are the headliners of the campaign.
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