Rose Bowl to kick off an hour earlier in 2026 as part of Playoff time changes

April 22, 2025

By Nick Bromberg, Senior Writer, Yahoo Sports: The 2026 Rose Bowl will kick off approximately an hour earlier than it traditionally has.

ESPN and the College Football Playoff announced the three quarterfinal games on New Year’s Day will begin earlier than they did a season ago. The Orange Bowl will kick off at noon ET, the Rose Bowl will begin at 4 p.m. ET and the Sugar Bowl will begin at 8 p.m. ET.

In 2025, the Peach Bowl began at 1 p.m. ET, with the Rose Bowl at 5 p.m. ET and the Sugar Bowl originally scheduled for an 8:45 p.m. ET kickoff before it was delayed until Jan. 2 because of the New Year’s Eve terror attack in New Orleans.

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Rose Bowl will kick off an hour earlier in 2026 as part of College Football Playoff kickoff time changes

The second-half sunset has long been a selling point for the Rose Bowl after the game's traditional 2 p.m. PT kickoff.

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