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Rooney: Dawn of NIL Era a welcome change for NCAA and Pac-12 athletes

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By Pat Rooney, BuffZone: NCAA athletics remains alive and well. Into the first weekend of the NIL era, the sky hasn’t fallen, the ground hasn’t opened up, and college sports’ long-awaited return to business as usual simply will mean, well, more business than usual.

 

On Wednesday, the inevitable finally became the rule of the land in the NCAA, as student-athletes across the country finally gained the right to capitalize on name, image and likeness opportunities. Selling your own T-shirts no longer threatens eligibility.

Rooney: Dawn of NIL era a welcome change for NCAA athletics
Rooney: Dawn of NIL era a welcome change for NCAA athletics

NCAA athletics remains alive and well. Into the first weekend of the NIL era, the sky hasn’t fallen, the ground hasn’t opened up, and college sports’ long-awaited return to business as usual simply…
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