June 13, 2024
By Thomas Goldkamp, On3 Sports: The Big 12 continues to explore its options to generate more revenue, from the potential of selling a chunk of the league to private equity to now potential naming rights for the conference.
According to a report from ESPN’s Pete Thamel, the league is exploring selling its naming rights to a title sponsor.
The deal could produce potential revenue in the “hundreds of millions over the course of the deal” and would be one of the largest commercial deals in collegiate athletics history.
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