November 15, 2024
By Barry Bolton, CougFan: Washington State President Kirk Schulz says he and his team are in the process of crafting a PR campaign to educate various WSU constituencies about the value intercollegiate athletics brings to the broader university and the regional community, and why Wazzu needs to step up institutional support for Cougar athletics.
More than 90 percent of WSU’s annual athletic department budget comes from media rights revenue, ticket sales, corporate partnerships and fundraising.
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