January 20, 2026
By Steve Samra, On3 Sports: One of college football’s most viral bowl games is officially coming back. The Pop-Tarts Bowl confirmed it will return for the 2026 college football season with a creative video reveal that aired during the CFP National Championship Game.
The announcement parodied the first Avengers: Doomsday trailer featuring Chris Evans’ return as Steve Rogers. They’re leaning fully into the over-the-top personality that has turned the Pop-Tarts Bowl into a must-watch event beyond the field.
Alas, the decision comes as no surprise given the massive ratings success the game delivered this postseason. According to ESPN, the Pop-Tarts Bowl averaged 8.7 million viewers, making it the network’s most-watched non-College Football Playoff bowl game this season.
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