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Pac-12’s NCAA Tournament success comes with historic economic benefits

By Ezra Amacher, Arizona Desert Swarm: USC’s dominant win over Kansas Monday night capped off the Pac-12’s most impressive opening weekend to the NCAA Tournament since the conference expanded to a dozen teams.

The Trojans emphatically took down one of college basketball’s blue bloods and in the process set up an all-conference Sweet 16 affair with Oregon, the winner guaranteed to make the Elite Eight of the West region.

 

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