Of the Big 12's two big ideas, the name change for cash is a no-brainer

June 14, 2024

By Andy Staples, On3 Sports: Two of the Big 12’s big ideas got loaded into trial balloons and floated Thursday afternoon.

The less consequential idea got more attention because it’s easy to poke fun at on social media. (Even though it’s not a bad idea at all.)

The more wide-reaching, potentially dangerous idea flew under the radar in terms of attention. And maybe that’s why both of these got floated at once.

Read the full story…

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Of the Big 12's two big ideas, the name change for cash is a no-brainer

The Big 12 is considering selling its naming rights and considering selling a stake to a private equity firm. One of these is easy.

On3

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