NIL shortfall problematic for ASU as they prepare for Big 12 transition

By Chris Karpman, SunDevil Source: Two years after he led Arizona State in three major receiving categories, a homegrown player from Tempe confidently strode into his league’s media day in July wearing custom Christian Louboutin sneakers that retail for nearly $2,000.

The wide receiver proudly told media members that the specially made version of the Seavaste 2 Orlato iridescent shoes was his best purchase from income related to his marketability.

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NIL shortfall problematic for Sun Devils as they prepare for Big 12 transition

Building a competitive roster has been a difficult chore for ASU coaches in the last two years and may become even tougher in their new conference barring an NIL windfall.

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