NIL Era marks beginning of end for college athletes being treated unfairly

By Gary Parrish, CBS Sports: The announcement came Wednesday, mid-afternoon, roughly nine hours before college athletics changed significantly. Jordan Bohannon, a sixth-year basketball player at Iowa, let it be known that he would be signing autographs at a local fireworks stand on the first day in history that NCAA student-athletes are legally allowed to profit from their name, image and likeness. He got paid to be there.

This is, quite literally, what the NCAA has forever fought against.

NCAA ushering in the NIL era marks the beginning of the end for college athletes being treated unfairly

The NCAA wanted you to believe this day would be a nightmare, but it's exactly the opposite

CBSSports.com

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