NIL-driven Las Vegas CBB event with millions paid to schools nearly finalized

May 8, 2024

By Matt Norlander & Dennis Dodd, CBS Sports: A one-of-a-kind revolutionary regular-season men’s basketball event to be staged later this year in Las Vegas is expected to be finalized in the coming weeks, CBS Sports has learned. Its selling point is based on the major factor that has drastically altered college sports over the past three years: name, image and likeness compensation for players.

Games will be played in November under the umbrella of an event dubbed the “Players Era Festival,” which will also include live music and other attractions for fans amid the glitz of the Las Vegas Strip during Thanksgiving week.

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NIL-driven Las Vegas college basketball event with millions paid to schools nearly finalized; Creighton now in

The revolutionary 'Players Era Festival' will include eight teams in 2024. In 2025 it's expected to grow to at least 18 teams -- with huge brands

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