NIL collectives provide big checks, new challenges for college athletes

By Brandon Marcello, 247Sports: The arms race in college football has evolved into a money factory for athletes as boosters and businesspeople pave new, creative avenues in the space of name, image and likeness.

Top-tier players have signed deals worth nearly $2 million but like anything involving competition in the business or sports world, those private deals have mostly remained, well, private or, at the very least, clandestine.

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NIL collectives provide big checks, new challenges for college athletes

NIL collectives are providing fans exclusive access to their favorite players and big paychecks in return, but there are also challenges as the market grows into a billion-dollar industry.

247Sports

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