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New Twitter deal will allow college athletes to monetize video posts

By Ralph D. Russo, Associated Press: A company that has partnered with dozens of college athletic departments on name, image and likeness programming announced a deal with Twitter on Thursday that will allow athletes to monetize video posts on the social media platform.

In less than a month, several state laws will go into effect that will make it possible for college athletes to be paid for endorsements, sponsorship deals and personal appearances.

The NCAA is also hoping to have new rules in place by the end of June to governor all Division I athletes and NIL compensation from third parties.

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