New ‘Sports Illustrated’ publisher has big opportunities, bigger expectations

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By Eric Fisher, Front Office Sports: The new operator of Sports Illustrated is anything but a household name among general consumers, but for years it has been one of the most widely trafficked outfits in digital sports media. And while Minute Media’s acquisition of the SI publishing rights offers a new realm of hope for the long-embattled company, it also presents an entirely fresh set of expectations.

Minute Media struck an agreement Monday with Authentic Brands Group—the licensing giant that owns SI—to take the magazine and website publishing rights previously held by The Arena Group.

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New ‘Sports Illustrated’ Publisher Carries Big Set of Expectations

Minute Media’s acquisition of the ‘SI’ publishing rights offers new hope for the long-embattled outlet but also entirely new expectations.

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