NCAA will now allow schools to incorporate on-field corporate logos

June 6, 2024

By Eric Prisbell: The NCAA has approved a policy change to allow schools to place corporate logos in the middle of their football fields – a development in direct response to the need to find new revenue streams in the aftermath of the House v. NCAA settlement agreement.

The swift move on the heels of the NCAA and power conferences approving settlement terms reflects the enormous financial stress test stakeholders are preparing for when a revenue-sharing model takes hold, perhaps as early as fall 2025. The news was first reported by Yahoo! Sports.

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New revenue stream: NCAA will allow schools to incorporate on-field corporate logos

The NCAA approved a policy change that enables schools to tap into a new revenue stream by placing corporate logos on their football fields.

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