June 5, 2026
By Jack Carlough, Buff Insider: Twenty years ago, a naming rights deal for Folsom Field likely would’ve been met with displeasure among fans.
Forcing a corporate name onto any historic venue had once reeked of greed and the prioritization of money over tradition, but it’s now an absolute must in college athletics. Programs that don’t capitalize on the opportunity to further monetize their stadium are simply missing out.
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