McLaughlin: What Pac-12 Media Rights Deal Must Achieve

Spencer looks at what to expect for the conference's media deal as the negotiations continue

Posted on February 16, 2023

  By Spencer McLaughlin of Locked on Pac-12 for SuperWest Sports


With expansion and a media rights deal seeming to be looming for the Pac-12, what does success look like?

At a minimum, in this age of realignment, the Pac-12 needs to be able to keep pace with the Big 12 and the ACC.

On today’s episode of Locked On Pac-12, I look at what to expect for the conference’s media deal as the negotiations continue.

There is one clear reason why it would be surprising if the contract with broadcast partners lasted into the next decade.

I also dive into the mailbag to talk about how rivalries factor into how a conference presents its products to fans and another about how some Pac-12 schools are looking financially.

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—More from Spencer McLaughlin—