Learfield CFB losses top $1.8 billion since 2019 as pandemic pain lingers

By Brendan Coffey and Eben Novy-Williams, Sportico: Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC filing.

The numbers illustrate how Learfield’s business was challenged in the lead-up to COVID-19, and during the pandemic itself.

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Learfield Losses Top $1.8 Billion Since 2019 as Pandemic Pain Lingers

Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC filing. The numbers illustrate how Learfield’s business was challenged in the lead-up to COVID-19, and during the pandemic itself. The information is disclosed in Endeavor’s most recent annual […]

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