Jon Wilner goes in-depth on what the Pac-12 should do to be more ‘attractive’

By Nick Schultz, On3 Sports: It’s an interesting time for the Pac-12. All five bowl-eligible teams lost their respective games, but USC is has been reenergized after hiring Lincoln Riley from Oklahoma.

But the big question is how the league can maximize its media ratings as it works out its new deal, and longtime Pac-12 columnist Jon Wilner shared some ideas on The Paul Finebaum Show this week.

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