Inside BYU’s Big 12 rise, from hotel pitches to campfire tales to CFP ranking

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November 7, 2024

By Blake Toppmeyer, USA TODAY Network: Inside a Dallas hotel, Brigham Young athletic director Tom Holmoe, football coach Kalani Sitake and others from the Cougars’ delegation pitched their case to the Big 12 for a much-desired invitation.

The year was 2016. The Big 12 sought proposals from multiple schools while evaluating expansion. BYU had yearned for entry into a power conference for decades, with no luck.

This time felt different. The pitch went well.

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