By Steve Berkowitz, Lindsay Schnell and Dan Wolken, USA TODAY: What began as outrage over the difference between weight rooms, logos and looks of playing floors at this year’s NCAA women’s and men’s basketball tournaments is ballooning into a full-scale questioning of association leadership’s attitude toward its most prominent women’s sport.
Examples of inequalities that have been hiding in plain sight for years are suddenly having flood lights pointed at them. Motives and budgets have become sources of suspicion. And longstanding issues about how to steer the sport’s quest for greater public acceptance, attention and revenue have been stirred again.
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