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How the Pac-12 can increase revenue and exposure: Own the Labor Day weekend

By Jon Wilner, Bay Area News Group: There were 55 college football games available for viewing across all broadcast, cable and digital platforms on Saturday, the first full day of the 2021 season.

On Sunday, there is only one.

On Monday: one.

The Pac-12 wants to increase media exposure for its chief export. It should own Labor Day weekend.

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