By Brian J. Pedersen, Arizona Desert Swarm: How important are first impressions in sports?
Look no further than the perception of new Arizona Wildcats coach Jedd Fisch, both locally and on a national scale, from when he was hired in December compared to how he’s looked at now. Quite a difference, wouldn’t you say?
Then again, Fisch has yet to coach an actual game, and that impression could mean a lot more in the long run.
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Arizona Desert Swarm 
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