By Sam Gillenwater, On3 Sports: Name, image, and likeness has changed just about everything in collegiate sports since it began. For college basketball specifically, though, it has led to player retention that has been to their benefit and for the better of the sport.
On3’s James Fletcher III spoke about NIL’s impact on collegiate hoops during ‘Andy Staples On3’ on Friday. He said the shift in the sport, especially at the professional level, has led some college stars to be less effective in the NBA. That has left those who fit those molds to stick around in the college ranks where they’ve continued to succeed and, as such, make an earning.
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