July 26, 2024
By Pete Nakos, On3: The House v. NCAA settlement filed Friday night in the Northern District of California took aim at athletes profiting from third-party, donor-driven NIL collectives.
For months, collectives have been viewed as imperative to circumvent the coming revenue-sharing cap. Not having to follow Title IX rules and being able to offer a competitive advantage, collectives are expected to be important in the next model just like they have the last three years.
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