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Hiring a general manager is the new gold rush in college football

May 7, 2025

By Jake Trotter and Max Olson, ESPN: College football’s biggest game changers aren’t wearing headsets anymore — and that transformation was in full force at the NFL scouting combine. As NFL general managers analyzed 40-yard dashes and on-field drills inside Lucas Oil Stadium in February, a different kind of front office summit quietly unfolded down the street.

More than 300 attendees — including 15 general managers, along with player personnel directors and recruiting staffers from 34 college football programs — crowded into a corner room on the second floor of the Indianapolis Convention Center.

There, they unpacked the forces driving college football’s newest arms race: the rise of the general manager and expanding front offices.

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