Hiring a general manager is the new gold rush in college football

May 7, 2025

By Jake Trotter and Max Olson, ESPN: College football’s biggest game changers aren’t wearing headsets anymore — and that transformation was in full force at the NFL scouting combine. As NFL general managers analyzed 40-yard dashes and on-field drills inside Lucas Oil Stadium in February, a different kind of front office summit quietly unfolded down the street.

More than 300 attendees — including 15 general managers, along with player personnel directors and recruiting staffers from 34 college football programs — crowded into a corner room on the second floor of the Indianapolis Convention Center.

There, they unpacked the forces driving college football’s newest arms race: the rise of the general manager and expanding front offices.

Read the full story…

When it comes to GMs, college football is 'catching up like Usain Bolt on the fourth leg of a relay'

The general manager position is exploding in college football as more and more NFL personnel get involved.

ESPN.com

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