Here's how much WSU should make from 2024 Apple Cup at Lumen Field

May 11, 2024

By CougFan.com: Tickets for the 2024 Apple Cup at Lumen Field on Sept. 14 go on sale Monday, and Washington State is imploring Cougar fans to paint the town crimson.

At the CougsFirst! Expo at the Hyatt Regency in Bellevue on Friday, WSU deputy AD Mitch Straub talked about the revenue playing the rivalry game in Seattle will generate for the Cougs.

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Here's how much WSU should make from Apple Cup, tickets on sale Monday

Here's how much revenue playing at Lumen Field is estimated to net the Cougs

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