Gus Malzahn on why UCF players had Twitter handles on spring game uniforms

By Gary Papke, Larry Brown Sports: UCF players displayed an eye-catching bit of style during Saturday’s spring game, wearing uniforms with their social media handles on the nameplates.

Instead of their last names, UCF players had their social media names, particularly their Twitter handles, displayed on their backs. That applied to everyone that participated, too.

So what was the thinking behind this? Coach Gus Malzahn explained that UCF was embracing the “new age of personal branding,” adding that it was a good way to reach UCF’s younger group of alumni.

Gus Malzahn explains why UCF players had Twitter handles on spring game uniforms

UCF players displayed an eye-catching bit of style during Saturday's spring game, wearing uniforms with their social media handles on the nameplates.

Larry Brown Sports

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