August 27, 2024
By Jake Sloan, ASUDevils: With NIL becoming a formidable staple of college athletics, ASU athletic director Graham Rossini, who has been on the job a mere three months, wants the Sun Devil student-athletes to receive the recognition they deserve, as well as be able to maximize their financial opportunities using their, name, image and likeness.
The school’s move to the Big 12 conference creates numerous opportunities for athletes who are now part of a league that literally stretches across the country.
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