Future NCAA Women’s Tournament TV rights could have different look

By Joe Reedy, Associated Press: In the weeks before the NCAA Women’s Basketball Tournament, the big focus was on improving the experience for players, including expanding the “March Madness” branding to the event for the first time.

Broadcast rights and the millions of dollars attached to them will soon bcome more of a priority.

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NCAA Women's Tournament TV rights could have different look

In the weeks before the NCAA Women’s Basketball Tournament, the big focus was on improving the experience for players, including expanding the “March Madness” branding to the event for the first time.

AP News

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