Former Trojan Jake Olson experienced NIL chaos; now it's his business

By Dan Murphy, ESPN: Jake Olson leans forward, resting his elbows on a long wooden table in a Newport Beach, California, office where the five-man leadership group of his budding tech start-up is dialing into a pitch meeting. It’s the start of a new round of fundraising, and he tells the wealthy men on the other end of the call that their business, and their industry, is on the precipice of exponential growth.

Jake Olson experienced NIL chaos; now it's his business

With name, image and likeness rights rapidly approaching the NCAA, a maze of opportunities will follow. Jake Olson and his business partner are prepared. They've lived through it before.

ESPN.com

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