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Former Disney VP named UCLA Athletics Deputy AD/Chief Revenue Officer

October 14, 2024

By Bruins Athletics: UCLA Athletics has hired Daniel Cruz as Deputy Athletics Director/Chief Revenue Officer. He will be responsible for overseeing and optimizing revenue-generating operations and growth through various streams, including ticket sales, sponsorships, multimedia rights, licensing and merchandising and will serve on the executive team of UCLA’s Alice and Nahum Lainer Family Director of Athletics Martin Jarmond.

“I’m thrilled to welcome Daniel Cruz to the UCLA Athletics leadership team and the Bruin family,” said Jarmond.

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