By Matt Zemek, Trojans Wire: This is a USC story, but it is also a Pac-12 story and — beyond that — a teachable moment for any organization trying to restore its brand and bolster its wider reputation.
When a company or church or school with a proud history falls on tough times, it is natural to put a smiley face on a difficult situation.
Latest posts by News Feed (see all)
- Utah football to wear new Ute Proud uniform for Texas Tech game - September 17, 2025
- Deion Sanders expected to start Colorado QB Kaidon Salter against Wyoming - September 17, 2025
- UCLA interim HC Tim Skipper announces Bruins part ways with DC Ikaika Malloe - September 17, 2025