Dodd: What is Pac-12 selling? Ratings sans USC, UCLA explain deal struggles

By Dennis Dodd, CBS Sports: Last year, ESPN executive Burke Magnus created a ripple in the industry when he suggested conferences should be focused on cultivating rivalries in college sports rather than worrying about market size.

“The amount of time we spend thinking about market size, it pales in comparison to the amount of time we think about rivalries,” Magnus said on the Marchand and Ourand Sports Media Podcast

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What is the Pac-12 actually selling? Ratings without USC, UCLA explain league's struggle to land rights deal

The Pac-12's inability to land a media rights deal is reaching a concerning point

CBSSports.com

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