Dodd: College football undervalued? Game still leaving billions on the table

April 4, 2025

By Dennis Dodd, CBS Sports: There is no argument: College football is the nation’s second-most popular sport when factoring in ratings, attendance, hype and, of course, the billions generated. Only the NFL is bigger, but even in that space, there is a discussion to be had about passion and how to measure it. For example, there is no NFL comparison to the profound, solemn debate over whether to get married on an SEC football weekend.

Some things are just too important to interrupt, even for wedding vows.

In a parallel universe, though, there is also little argument the game is undervalued, perhaps even tremendously so. In fact, as we enjoy this offseason before Season No. 156, there is a crossroads looming.

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Is college football undervalued? America's second-most popular game still leaving billions on the table

Ripe for venture capitalists and mega streaming deals down the line, college football's bottom line is getting astronomical

CBSSports.com

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