By Pac-12 Conference: As the Pac-12 Conference welcomes back college football, fans have something else to celebrate to kick off the new season. Deschutes and the Pac-12 announced today an exclusive partnership, naming Deschutes as the Official Craft Beer of the Pac-12 Conference.
Beginning with the 2021 football season, set to begin Saturday, August 28, Bend’s original craft brewery, known for their leadership in hops through juicy, citrus India Pale Ales like Fresh Squeezed and Fresh Haze, and iconic beers like Black Butte Porter, will engage college sports fans throughout the country through activations at games, on and off-premise programming and digital media.
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pac-12.com
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