CU financial report shows 'Prime Effect' and challenges if Sanders leaves

January 18, 2025

By Brent Schrotenboer, USA TODAY: The Colorado athletic department reported record revenue and football ticket sales in fiscal year 2024, leading to an $8.2 million “profit” after posting deficits in five of the previous six years, according to a financial report filed by Colorado recently with the NCAA.

Colorado released the report this week for fiscal year 2024, which covers July 1, 2023, to June 30, 2024, including the first football season under coach Deion Sanders and also the last full fiscal year for Colorado in the Pac-12 Conference.

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New Colorado financial report shows 'Prime Effect' and challenges if Deion Sanders leaves

New Colorado financial report shows details of the "Coach Prime Effect" but also challenges, especially if Deion Sanders leaves.

USA TODAY

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