By Brian Howell, BuffZone: The University of Colorado, CU Athletics and Learfield, the multimedia rights holder for CU athletics, have announced a 10-year extension to their long-time partnership.
CU and Learfield are extending their partnership across four of Learfield’s business lines, including its flagship multimedia rights division; licensed merchandise agency CLC; digital ticket and marketing platform provider Paciolian, and ticketing and seat-backs seller Amplify.
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