COVID’s impact on college sports emerges from new financial data

By Eben Novy-Williams, Lev Akabas, Emily Caron and Daniel Libit, Sportico: COVID-19 initially appeared to present an existential threat to college athletic department bottom lines, with schools anticipating tens of millions—and in some cases over $100 million—in revenue shortfalls during the early months of the pandemic.

But the first look at new financial data from this past fiscal year—from July 2020 to June 2021—paints a less dire picture than expected.

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COVID’s Impact on College Sports Emerges From New Financial Data

COVID-19 initially appeared to present an existential threat to college athletic department bottom lines, with schools anticipating tens of millions—and in some cases over $100 million—in revenue shortfalls during the early months of the pandemic. But the first look at new financial data from this past fiscal year—from July 2020 to June 2021—paints a less […]

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