April 14, 2026
By Brandon Marcello, CBS Sports: The College Football Playoff has crowned a national champion for the last 12 years, and yet a surprising number of fans still don’t know who’s running the event.
Seventy-two percent of fans incorrectly believe the CFP is run by the NCAA, and only 7% can correctly identify the CFP’s brand mark, according to the CFP. On Tuesday, the organization that runs college football’s postseason took a step toward fixing that.
The CFP unveiled a refreshed brand identity and logo system that directly integrates the “CFP” moniker across most of its marks, and includes “subtle yet meaningful” tweaks to its main logos.
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