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College football analyst discusses USC’s recruiting and NIL surge

March 24, 2025

By Adam Bradford, Trojans Wire: For the first few years of the NIL era, it seemed as though USC was struggling to adapt to the modern era of talent acquisition. Under new general manager Chad Bowden, however, it feels as though that has finally changed. A few months into Bowden’s tenure, the Trojans have the No. 1 ranked recruiting class in the country for the 2026 cycle.

By now, the national media is catching onto USC’s rise on the recruiting and NIL fronts. On a recent episode of his college football show “The Hard Count”, J.D. Pickell discussed the Trojans’ recent developments in the NIL game.

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