Canzano: Big 12 beats Pac-12 to finish line — but not bottom line

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By John Canzano, Bald Faced Truth: The Big 12 Conference stepped in front of the Pac-12 Conference and got its media rights deal done early. It’s a six-year contract with ESPN and FOX, as first reported on Sunday by Sports Business Journal.

The total value of the deal is $2.28 billion.

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Canzano: Big 12 beats Pac-12 to finish line -- but not bottom line

Pac-12 source: "We are very confident to beat that number."

www.johncanzano.com

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