Cal’s Justin Wilcox: NIL is the No. 1 factor in a football program’s success

By Jake Curtis, Cal Sports Report: “My role in the program has changed significantly in the last seven years, and really in the last three-and-half to four years,” Cal football coach Justin Wilcox said this week in the video atop this article.

The explosion of the transfer portal and the NIL (names, image and likeness) component have added multiple layers to the role of a college coach, particularly in football, and particularly at a Power Five conference (Power Four conference starting next season).

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Cal’s Justin Wilcox: NIL is the No. 1 factor in a football program’s success

Cal’s Justin Wilcox: NIL Is the No. 1 Factor in a Football Program’s Success

Demands on a college coach have changed dramatically over the past few years, but Bears’ Wilcox embraces it

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